Insights
The Enduring Legacy of Spiegel: 150 Years of Customer Connection and Innovation
“Our customers built the company,” International Creative Director Richard Lowe says. “People came to us because...
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Building a Brand: Sony Pictures Consumer Products’ Licensing Evolution
The positive reception to 2009’s “Ghostbusters: The Video Game,” voiced by the original cast and featuring...
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Rossy: Building on Tradition, Expanding into the Future
A regional chain of variety stores, Rossy was founded in 1949. Its product offerings are quite...
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