LicensingBrand strategyInsights Sony Pictures Consumer Products: Expanding Horizons with Classic and Current Hits 29 September 201429 April 2024 Admin 5 min read Sony Pictures is on a winning streak in this department. From classic programs to current hits,... Read more
Insights Smoker Friendly: From Humble Beginnings to Leading Tobacco Retailer 29 September 201426 April 2024 Admin 4 min read In 1997, he opened his first store in Parkersburg, W.Va. The second store opened six months... Read more
FashionLicensingInsights Rovio: Evolution of an Entertainment Powerhouse 28 September 201424 April 2024 Admin 6 min read In the past five years, Rovio has extended its brand into new blockbuster iterations of the... Read more