Beauty in data
When introducing a brand new product to the market, you need to know your customer and...
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Brand strategy
Tried and tested
Leveraging gift cards to drive omnichannel loyalty. By Tom Niedbalski
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Bringing the flavor
Full-service marketing and PR agency, McKenna Townsend has been appointed to manage and implement the European...
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Improved experience
How can manufacturers benefit from a direct-to-consumer strategy after the pandemic? By Martin Lloyd
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Pearson’s Candy
The key elements making Pearson’s Candy Company a trusted name go beyond its sweet and salty...
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